To make the mural more than just a static artwork, we turned it into a full experience. We commissioned influencer Weeb and gave him a shuttle to personally pick up each of the players who had been featured on the mural. The twist was that none of them knew exactly why he was coming—they only suspected it had something to do with the 5-year anniversary. Each pickup began from a location meaningful to the player, and along the way we created a small sketch of them that was later shared on their socials. The surprise reveal at the mural not only amplified its reach but also gave each player a personal story to tell, turning the artwork into a living celebration of the community.
Mural X FTW
After spotting an impressive submission in our FTW five-year anniversary challenges coming from one of our talented community members, we saw it as a great opportunity to not only appreciate his dedication but also to create a memorable moment within our 5Y celebrations. We quickly reached out to the participant to collaborate on bringing his artwork to life by turning it into a mural that honors both our journey and regional community leaders, located in Sheikh Zayed, Egypt.We celebrated the 5-year anniversary with a special livestream, bringing together five guests to represent each year. The stream was segmented year by year, highlighting key