To support the launch of VALORANT’s dedicated social channels in Egypt and Saudi Arabia, I developed a community-first storytelling series that highlighted local players. The content showcased streamers, passionate casual players, and community leaders, each sharing their journey with the game.
The objective was to drive adoption of the new channels by grounding them in authentic local voices. By capturing these stories in a way that felt relatable and culturally relevant, we built immediate credibility with players and positioned the channels as trusted spaces for their communities. The activation successfully strengthened the brand’s local presence while deepening engagement in two of our priority markets.