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27/June/2025
Cairo
With the World Cup approaching, I shaped the strategy around tapping into the football hype by creating a tool that let players flex their stats in a fun, shareable way. We developed a platform where players could generate a football-inspired badge personalized with their VALORANT performance. The concept encouraged friendly competition, deeper engagement with the community, and gave players a new way to connect through their achievements. To maximize reach, the tool was localized into 15 languages, ensuring it resonated across diverse regions.