In Saudi Arabia, National Day is one of the biggest cultural moments of the year, with celebrations filling the streets and social platforms alike. We wanted to recognize this special occasion by greeting our players in a way that felt both personal and connected to the global VALORANT brand. Using the game’s flavor, we designed visuals adapted specifically for Saudi National Day and shared them directly with influencers along with personalized messages. This approach made each greeting feel unique and authentic rather than generic.
Following this success, we are planning to extend the initiative to all twenty-three countries in the region, ensuring that players across markets feel seen and celebrated on their own national days. What began as a single cultural greeting is on its way to becoming an ongoing series that strengthens local connections while keeping the brand consistent worldwide.