We noticed through social listening and sentiment tracking that the community had a love-hate relationship with the Odin, and the conversation was especially tied to Egyptian players who were known for using it. Instead of ignoring the frustration, we leaned into it and created a lighthearted campaign that joined the players in the joke.
We launched a series of posts highlighting funny “facts” about the Egyptian Odin, such as behaviors that made you part of the meme. After building momentum, we followed up with a practical series of tips and advice on how to counter it in-game. This approach turned complaints into a conversation, creating a playful back-and-forth between us and the community while giving players useful content at the same time.
Are you an Egpytian Odin?
How to beat the Egyptian Odin