The channel became a home for collaboration and creativity. We worked with influencers, tapped into local memes, and introduced challenges that encouraged participation. Every post was actively moderated, with our team replying to nearly every comment to keep the conversation alive and show players that their voices mattered.
This approach drove consistent growth, with steady gains of consistent monthly viewers and an average of 60 thousand+ monthly increases overall. More importantly, it positioned the TikTok channel as a trusted community hub, where players saw the brand as present, approachable, and part of their everyday gaming culture.