02/NOV/2024
Cairo
The Worlds Watch Party was designed to bring the global excitement of the League of Legends World Championship directly to players in MENA, creating a local celebration that felt just as electric as being at the Finals.
We transformed the venue into a festival-style experience, combining a live viewing with activations tailored to the community. Fans could watch the matches on the big screen, take part in interactive challenges, and win exclusive rewards. The event also served as the launch point for upcoming campaigns: a small booth introduced players to Hextech Battles and the upcoming Arcane activations, sparking curiosity and driving anticipation before the official campaign rollout.
The atmosphere was charged with energy as players gathered not just to watch, but to connect, cheer, and celebrate their shared passion for League of Legends. The event succeeded in turning a global esports moment into a regional community experience, strengthening local fandom and laying the foundation for future on-ground activations.